The Importance of Marketing Strategy & Planning
A well-defined marketing strategy is crucial for any business aiming for long-term success. Our marketing strategy experts in Herefordshire specialise in creating comprehensive plans that align with your business goals. Effective strategy and planning help in identifying target audiences, setting clear objectives, and optimising resources for maximum impact. By partnering with our experts, you can ensure your marketing efforts are cohesive, targeted and results-driven, ultimately leading to increased brand awareness, customer engagement and higher ROI.
What We Can Deliver
As marketing strategy experts, we specialise in crafting comprehensive, long-term strategies tailored to your business’s unique needs. Our approach involves detailed planning over the next 12 months, meticulously outlining your goals and identifying the platforms essential for achieving them.
This strategic process provides clarity and direction for your marketing efforts, ensuring every action is purposeful and aligned with your overarching business objectives. Additionally, our quarterly marketing plans delve deeper into platform-specific strategies, allowing for a more detailed examination of tactics and initiatives.
Reviews
At Kidwells, we specialise in creating websites that bring businesses to life online, and developing a website for Edison’s Coffee Shop in Hereford was an exciting and collaborative journey. Edison’s, a local favourite based on the Rotherwas Estate, offers sit-in meals, food deliveries via their growing fleet of vans, and catering for events. Their new website captures the essence of the café, combining both design and functionality to reflect the vibrant atmosphere that draws in loyal customers.
We worked closely with James, the café’s owner, to ensure the website showcased the heart of Edison’s – from their welcoming shopfront to the services they provide. The site includes essential pages such as Home, Services, Menus, and a Contact page, all designed with a user-friendly layout to make navigation seamless for customers.
As part of the process, we helped James transfer his domain to our hosting service, ensuring a smooth transition. We also arranged for a professional photographer to capture the café’s unique atmosphere, with candid shots of staff and key products, bringing the site to life with beautiful visuals. Edison’s now has a robust online presence, complete with regularly updated services and menus to keep customers informed.
This project has been a pleasure from start to finish, and in addition to the website, we continue to manage Edison’s social media accounts. It’s always rewarding to work with one client across multiple projects, ensuring consistency in their digital presence. If you would like to take a look at their website, you can do so here.
If you’re in need of a website or looking to refresh your current one, get in touch today to see how we can help take your business online!
We’ve recently had the privilege of collaborating with Nozstock: The Hidden Valley on a special five-episode podcast series. For those unfamiliar, Nozstock is a unique, family-friendly festival, beloved for its eclectic mix of music that caters to all ages, from families to rave enthusiasts. It has always been a celebration of diversity in sound, spirit, and people, creating unforgettable memories year after year. Sadly, this year marked the festival’s final bow, which is why this podcast series holds such significance—it’s a reflection on its incredible journey and a tribute to all it has represented.
About Nozstock: The Hidden Valley
Nozstock has been a staple in the UK festival scene for years, offering an intimate setting compared to the more commercial festivals. Nestled in the picturesque countryside, it’s a multi-generational experience, bringing together everything from drum and bass to folk music, immersive art, and unique performances. It’s been an essential gathering for those seeking a more personal, relaxed, yet vibrant festival atmosphere. With its roots as a family-run event, the festival has grown into a cultural phenomenon, while still keeping its independent and friendly ethos. This final year has been bittersweet for everyone involved, making the podcast series all the more poignant.
Our Role in the Nozstock Podcast
We’ve been fortunate to work closely with the Nozstock team in shaping the direction of this podcast series. From brainstorming key topics and developing engaging questions to structuring each episode, we’ve ensured the podcast captures the essence of Nozstock and its unique story. Recording the episodes in our office space, we made sure the environment felt as natural and relaxed as possible—more like a casual chat over tea than a formal recording session. This laid-back setting helped to bring out genuine, heartfelt discussions that truly reflect the Nozstock spirit.
Once recorded, our team set to work editing the episodes, ensuring each one was polished while still preserving that relaxed, authentic feel. We collaborated closely with the Nozstock team throughout the process to make sure they were happy with every aspect before releasing them to the world.
A Fond Farewell
It’s been a real honour to work with such a remarkable, independent festival like Nozstock, and our team is genuinely sad to see it come to an end. However, we’re also excited to see what the future holds for the Nozstock team in this next chapter. The festival may be over, but its legacy will live on through these podcasts and the memories it has created.
Listen to the Nozstock Podcast Now
So far, we’ve had the pleasure of hosting some incredible guests:
- Gardna, a Bristol-based MC known for his influence on the UK sound system scene.
- John Rostron, a key figure at the Association of Independent Festivals, sharing his insights on the future of festivals.
- Lee Martin, owner of Lakefest, who discussed his journey in creating a festival of his own.
With two more episodes still to be released, the series is packed with engaging conversations that celebrate the festival community and independent events. Make sure you give it a listen here.
And if you’re thinking about starting your own podcast or need help developing, recording, or editing it, we’d love to help. More information about our services can be found here. Get in touch with us to learn more about how we can support your podcast journey.
hello@kidwells24.co.uk
01432 278 179
